Project | Impact
MVP (0→1)
Personalized Camping Reservation App
Created a unified search-to-book flow with personalized AI recommendations, reducing booking friction and speeding campsite selection.
Contribution | Role
30% | 4 Designers
Conducted UX research, creating wireframes, visual designs in Figma,
and build design concept include logo.
Year
2025
OVERVIEW
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This Project reimagines a camping app that has stayed too focused on “Fast Booking”
and falls short in supporting personal taste or meaningful discovery.
Our goal is to shift toward a personalized camping platform
that combines taste-based exploration with seamless, real-time availability.
By blending your camping style, past visits, and real-time availability,
we make finding the perfect campsite feel effortless—and a lot more fun.
DESK RESEARCH
CAMPING MARKET RESEARCH
Camping users
Expected to reach ₩ 7T as the market continues to expand
Camping user types
Both men and women participate in camping,
with married users making up the majority.
Market size and YoY growth
Camping has remained a major leisure trend even after the pandemic.
Camping app usage by gender/age
Camping apps are used most heavily by men in their 40s.
Camping has become a family-oriented leisure activity largely driven by middle-aged users.
TREND RESEARCH
Campers are turning more to social media and blogs, while reliance on portals and personal contacts is declining.
Users rely on portals and communities for trustworthy information, use social media for inspiration,
and turn to booking platforms only when finalizing reservations.
COMPETITIVE ANALYSIS
Most apps stay theme-based and lack personalized recommendations.
💡
INSIGHT
Personalized experiences
reflecting new trends are needed.
Users now want more than basic campsite info—
they seek immersive, experience-driven content to find a campsite that fits them.
To stand out from existing apps, WeCamp needs a strategy that delivers tailored experiences for each user.
FEILD RESEARCH
SURVEY:ANALYZED CAMPING APP USER TYPE
Information search channels
Users still rely on search platforms
Desired features during camping
The highest interest was
in experience-based tags from actual reviews.
Features users want to try in apps
Personalized recommendations
and real-time info were most requested.
PERSONA
IA & WIREFRAME
SERVICE GOAL
PERSONALIZED SERVICE
THAT BLENDS PREFERENCES
WITH CONVENIENCE FOR FASTER BOOKINGS.
DESIGN SYSTEM
Designed a UI that brings
warm camping experience into the interface.
Color
Icon Set
Solid, Colored icons command attention;
lightweight line icons balance the visual weight
Graphic Set
Expressive graphic elements convey the lively,
emotive side of camping ㅡmore dynamic than icons
* Icon size (24 | 32 | 36) *Touch area (48) Unit: px
Typograph
Components
Built with readability and consistency as priorities
Every element serves the user experiences first
DESIGN CONCEPT
USABILITY TEST
Validating reservation features through moderated usability testing
Duration Nov 5-7, 2025 | 27 Participants
Methods Remote sessions via Figma prototypes & Maze
PROTOTYPE
UI DESIGN
Personalized Onboarding
This step captures user preferences
to enable personalized campground recommendations.
Quick Booking
Availability check and payment are completed in one flow.
STEP 1
HOME
Previously visited campsite locations
and booking links
are saved.
Detailed options allow
selection of dog breed and number.
STEP 2
Improved readability
Key information at
a glance, secondary details below.
Essential details
are placed at the top with supporting icons.
Color and saturation define
hierarchy and highlight availability.
Discover campsites based on personal preferences, not just conditions.
Find campsites tailored to you through filtering.
Add pets
when selecting
the number of guests.
STEP 1
Select preferred filter options,
STEP 2
Find campsites
that fit your needs.
STEP 3
Find campsites with
sites
available for immediate booking.
STEP 4
VIEW AVAILABLE SITE ONLY
with closed sites optionally accessible to reduce search time and increase booking success.
Reservation calendar with weather information
Check camping-friendly days at a glance, from today up to one week ahead.
Bottom-sheet calendar
with weather icons.
STEP 1
Weather and temperature cards appear after selecting a date.
STEP 2
GROWTH STRATEGY
