CMF
Mar. 2024 — Apr. 2024
Industry truck Interior
Developed trend-aligned CMF concepts based on user insights and brand identity.
Visualized ideas through mood boards and sourced materials for feasibility.
NOTE
The final design is not included in this portfolio, as it is confidential until its official release to the market.
This portfolio showcases my personal contributions, including the design process, proposed ideas, and developmental work leading to the final product.
🔍 USER OVERVIEW
Main Users
Forklift drivers
Logistics vehicle operators
Construction site drivers
Environment
Dusty, hot/cold temperatures
Long operation hours
Minimal breaks, repetitive work
🎯 USER NEEDS & BEHAVIORS
Comfort
Need ergonomic seats and soft-touch finishes for long shifts
Durability
Surfaces must resist scratches, sweat, and constant physical contact
Safety
Low-reflective surfaces prevent glare / Clear color coding supports fast recognition
Maintenance
Easy-to-clean materials are a must in dusty and oily environments
🎨 CMF DIRECTION (BASED ON INSIGHTS)
Color
Use neutral base tones with high-visibility accent colors
Material
Non-slip, scratch-resistant surfaces with soft tactile zones
Finish
Matte or low-gloss textures to reduce glare and improve focus
Persona
“The sun can be harsh—glossy panels reflect too much. I prefer something softer to the eye.”
36
Logistics Vehicle Operator
Experience : 7 years
Work Environment
Alternates between indoor/outdoor driving
Frequent exposure to sun, wind, rain
Works with touchscreen interfaces in the cockpit
Needs & Behaviors
Needs weather-resistant, UV-stable materials
Prefers intuitive visual layouts for quick navigation
Relies on texture to distinguish functional areas
“My boots are dirty, my gloves are worn—everything inside needs to be tough and easy to wipe.”
47
Construction Truck Driver
Experience : 20+ years
Work Environment
Exposed to extreme temperatures
Handles dusty, muddy conditions
Frequently climbs in and out of vehicle
Needs & Behaviors
Needs robust materials that can withstand rough use
Wants grip zones near doors and handles
Minimal cleaning effort preferred
“My boots are dirty, my gloves are worn—everything inside needs to be tough and easy to wipe.”
42
Industry Truck
Experience : 12 years
Work Environment
Operates forklift 9–10 hours a day
Constant movement in dusty, poorly ventilated space
Handles heavy materials in tight aisles
Needs & Behaviors
Prioritizes comfort for long-term sitting
Needs non-slip, easy-to-grab control surfaces
Dislikes overly shiny or reflective panels
PROPOSAL 01 WARM BROWN & IVORY
Accent Chrome or Brushed Satin, Wood
PROPOSAL 02 COOL TONE DARK BROWN & LIMESTONE
Accent Black brushed metal, Dark / Black wood, Small Purple/Blue details
PROPOSAL 03 SAGE GREEN, DARK GREY / BLACK & RED
Accent Natural texture(stone, wood), Biophilic inspiration, Recycled Material
PROPOSAL 4 DARK GREY/BLACK, BEIGE & MIDNIGHT GREEN
Accents Black brushed metal, satin silver/black, light color wood
